Professional Summary
I am a Salesforce Architect and 15x Certified specialist focused on shaping the long-term architecture strategy and vision of the platform. My approach involves analyzing the trade-offs for every request with a major architecture change to ensure we build according to the Salesforce Well-Architected framework.
As Frontiers is an AI-first company, I lead the simplification of the architecture by creating and maintaining a capability map. I am helping the developer team embrace AI tools such as Cursor, Antigravity, Agentforce, and Claude to accelerate delivery and improve code quality while reducing technical debt.
Professional Experience
April 2026 - Present
Salesforce Architect
Frontiers
Shape the platform’s long-term strategy by analyzing trade-offs against the Salesforce Well-Architected Framework. Simplify architecture through Capability Maps. Lead adoption of AI tools (Cursor, Agentforce) and design custom Agentic Skills. Maintain integrity through ADRs and SDDs.
February 2024 - April 2026
Salesforce Engineering Team Lead | Architect
Frontiers
Spearheaded digital transformation managing a team of 8 engineers. Pioneered AI strategy (Agentforce & ApexGuru) and established Data Cloud architecture. Reduced manual case volume by 10% through process optimizations.
April 2022 - February 2024
Salesforce Technical Lead
Frontiers
Primary technical reference point for the ecosystem. Owned Agile/Scrum processes and ensured architectural integrity. Migrated documentation to Confluence and demonstrated crisis leadership during restructuring.
October 2020 - February 2022
Salesforce Developer
Frontiers
Drove technical modernization across Sales and Service. Pioneered Salesforce Flow adoption, replacing legacy Process Builders. Reduced code volume by 40%. Implemented CI/CD using Azure DevOps.
2016 - September 2020
Software Engineer
IMD Business School
Led development for IMD Salesforce Community using Lightning Aura and Web Components. Maintained broader web ecosystem (.NET MVC, EPiServer) using Agile methodologies.
2012 - 2016
Web Developer
NOS Madeira (Portugal)
Worked with EmberJS, HTML5, Javascript, and Bootstrap. Developed backend solutions using Zend Framework and NodeJS.
2012 - 2015
Invited Assistant Professor
University of Madeira
Taught Computer Architecture course, focusing on VHDL, assembly, and C programming.